Empowering your Brand
Ready to transform your marketing strategy and ignite growth?
Contact me today to start your journey!
Hello! I'm Aaron, the driving force behind this consultancy. With a deep passion for the power of effective marketing and nearly two decade's experience as a consultant, university professor, and business owner, I'm here to transform your brand story.
About Me and My Consultancy
When you partner with me you're not just teaming up with a seasoned marketer; you're joining forces with a professional who knows the ins and outs of the industry. I've navigated through various industries, roles, and have taught communication strategies at the university level, giving me an unparalleled perspective on business growth.
Build Brand Equity
Reach More Customers
Reduce Costs
Now, let's face some hard truths together. Does your brand find itself grappling with:
A fuzzy understanding of your customers? It's vital to connect with your customers on a deeper level than simple transactions. I'm here to help you dig.
Aligning your offerings with customer needs? If you're unsure whether your product or service truly fits the wants and needs of your customer base, it's time for a strategy overhaul.
Uncertainty about messaging your audience? The right words can turn potential customers into loyal ones. I've helped numerous businesses find their voice.
Ineffective data sources leading to inaccurate insights? Good decisions come from good data. Together, we'll separate the wheat from the chaff.
Wasting resources on failed marketing and branding initiatives? It's time to stop throwing spaghetti at the wall to see what sticks.
These are challenges that many small to medium-sized businesses face. It's why I began my consultancy. Leveraging my Master's degree in Integrated Marketing Communications, my teaching experience, and my tenure as a Chief Strategy Officer, I offer services that directly target these pain points.
How I can Help
Comprehensive Marketing Audit & Strategy Development
Are you unsure if your marketing efforts are yielding the desired results? I provide a detailed analysis of your current strategies, evaluating their effectiveness, and identifying areas of improvement. I then use these insights to create a bespoke marketing strategy that aligns with your business goals.
Data-Driven Decision Making
In an age of information overload, having accurate insights to guide your decisions is crucial. I offer services in data analysis and interpretation, using concrete metrics to optimize the performance of your marketing campaigns and ensure a high return on your marketing investments.
Market Research & Customer Insights
Knowing your customers and their needs is paramount to business success. I conduct in-depth market research and analyze customer behavior, arming your business with valuable insights that influence marketing decisions and ensure your offerings meet your customers' needs.
Industry Trend Monitoring
Staying ahead of the curve is essential in today's fast-paced business world. I continually monitor industry trends and best practices, providing timely recommendations to keep your brand competitive and innovative.
Brand Messaging & Communication
Your brand message can make or break the connection with your audience. I specialize in crafting compelling narratives that resonate with your target audience, fostering brand loyalty, and enhancing your market position.
Business Growth Planning
I can assist with long-term growth strategies, ensuring your business is set on a trajectory for success. With careful planning and execution, I can help align your business model and marketing strategies for maximum growth.
I am pleased to offer the following suite of digital services through my partner providers
Geo Targeting/Display Advertising
Harness the power of location with our Geo Targeting services. We tailor your display advertising to reach customers based on their geographic location, ensuring your brand message lands with the right audience at the right time.
Website Development
Give your business a robust digital hub with our Website Development services. We design and develop user-friendly, aesthetically pleasing, and SEO-optimized websites that effectively communicate your brand message and drive conversions.
SEO (Search Engine Optimization)
Elevate your online presence with our SEO services. We optimize your website and content to improve visibility on search engines, driving organic traffic to your site and enhancing your brand's digital footprint.
SMS Marketing
Engage with your audience in real-time using our SMS Marketing services. We design personalized text message campaigns that deliver your brand message straight to your customers' pockets, enhancing customer engagement and promoting immediate action.
Email Marketing
Transform your customer interactions with our Email Marketing services. We create compelling email campaigns that resonate with your audience, fostering strong relationships, and driving customer engagement and retention.
Articles and Education
My promise to you
I promise to dive deep into your market research, strategy, and communication to create tailored plans that align with your overall goals. With a commitment to data-driven decision-making and industry trend monitoring, I offer an approach that continually optimizes your performance for maximum ROI.
Aaron is one of the most intelligent people I have ever met. In the 12 years that I have known Aaron, he has constantly conceived of new ways to innovate and to make a difference through his work. Aaron is a man of his word who has taught me much about the importance of hard-work, ethics, and pursuing one's passion. If you're looking for someone who can always bring valuable, refreshing ideas to the table, Aaron won't disappoint.
-page wood, cto
Aaron Weese is a brilliant and passionate man who is trying to make the world a better place. It has been a pleasure working with him.
-TJ Duddy, Dispensary Manager
When I met Aaron, I was an actor in need of a website. Aaron created a top-notch site for me that has been integral in my personal branding. I would highly recommend him to others looking for a high quality communications and marketing pro.
-Bryan Staggers, Actor
During our time together in the WVU Integrated Marketing Communications MS program, Aaron was a great resource and friend. Aaron definitely has a knack for storytelling, seeing a perspective others miss, and bringing together all the different aspects of a marketing campaign into a cohesive vision. This was obvious in all of our discussions and assignments throughout the program and in the work I've seen him do since. He is intuitive, creative, and understands the value of building trust and relationships. Building a brand today is not for the faint of heart, but with Aaron on your side, you're bound to see great results.
-Maria amoruso, cmo
Professor Weese has had one of the most profound and lasting impacts any instructor ever has and would highly recommend him as a top quality communications specialist.
-Karim Daif, Executive Team Lead
Aaron has helped me to center myself as I build the plan for a big project, and that's likely the most critical skill a consultant can have. Sure, his vast knowledge and ability to create marketing campaigns are stellar, to say the least, but if the client isn't comfortable as they move forward, none of those matters. Aaron makes me feel cozy, most consultants don't. I highly recommend engaging with him as a consultant as you'll not only get the most bang for your buck, but you'll also get an easy-going person that is far from pushy - which is the number one turn-off for most of us seeking consultations in this arena. Few people in the Cannabis Industry make me say, "I can't wait to be well funded so I can hire this guy full time," but when you find Aaron, you've found a person that's made me think that often.
-Mike Robinson, ceo/High Times Top 100
Let's Embark on this Journey Together
Ready to turn the tide for your business? I'm here to guide you every step of the way. Reach out today, and let's start building the brighter future your business deserves. Together, we can overcome the challenges and reach new heights.