Blogging: 6 Reasons How It Can Help Your Cannabis Business

Blogging may have started as a way to share opinions and posts, create lifestyle brands, receive free items or payments from affiliate companies, and was a past-time for stay-at-home moms. Still, it has significantly changed over the last 15-20 years. As a leading marketing tool for many businesses, blogging is now almost a requirement within a marketing plan.

You may be wondering about some of the benefits of blogging if you haven’t considered using this as a marketing tool until now. Some of the benefits of blogging include increasing website traffic, building brand loyalty, attracting new customers, repurposing content for social media, and increasing thought leadership. If you read our blog on the marketing funnel, you might remember that blogging was considered a good option for middle-of-the-funnel marketing.

Blogging to Increase Traffic

While blogging requires a strong writer, it can be a skill that is honed over time. One of the best ways to do that is by blogging consistently and frequently. Sharing one blog post every few months may sound fine, but if you want to see consistent results, you may want to consider publishing blogs much more frequently. “To maximize organic traffic, publish as much optimized content as possible. For small blogs, post three-four times a week. For larger blogs, post four-five times a week. For brand awareness, diversifying content and providing useful information is key. For small blogs, post-one-two times per week. For larger blogs, post three-four times a week.” (Hubspot, 2020).

The benefits behind beginning a blog to increase traffic trickle down to creating more indexed pages for your website, which Google and other search engines love. By creating valuable new content for your website, you provide more opportunities for your business to show up on search engine results pages (SERP).

Blogging to Build Brand Loyalty

Blogging provides a platform for developing brand loyalty with your existing customers. By offering valuable, entertaining, or heartfelt content, your current customers have a reason to keep returning to your website again and again. By developing and nurturing that relationship with your customers and building on the trust that you strive to achieve, your blogs serve as a pathway to increasing sales and acquisition.

Blogging to Attract New Customers

When a potential customer has a pain point or problem, one of the first steps they take is to search online. Your blog may be the answer they are searching for. This brings me to some topics you can blog about:

From Blogging to Social Media

Social media content is one of the most significant benefits of blogging with the least amount of effort. Once you have created a blog, your business will create multiple pieces of social media content from that one blog. For example, if you were to start a blog on “How to Pick a Cannabis Strain for your dispensary’s website, you could share photos from the blog on Instagram and Pinterest, take a snippet of the blog for your Twitter content, create a boomerang or quick video for Instagram or TikTok, use your section on terpenes, cannabinoids, and strains for Facebook. You get the idea! These ideas are just some of the ways you can repurpose your blog, promote your blog, and have multiple days worth of social media posts.

Blogging Can Help Foster Thought Leadership

As you can imagine, blogging helps showcase the areas that make your business stand out from your competition. By blogging about your industry, area of expertise and highlighting your brand’s personality, you begin to position yourself as a thought leader, the go-to business for your niche market. Blogging can help foster thought leadership, which enables you to generate sales. An additional bonus to creating blogs for thought leadership is that your readers will want to come back to your website again and again. Your blog tips may be “the thing” they have been searching for and are the cause for their return to your website multiple times.

If you’re looking for some inspiration on how to get the word out about your blog, head to our blog on How Email Marketing Can Help Your Business Grow!

Resources:

Hubspot. 2020 August 3. https://blog.hubspot.com/marketing/blogging-frequency-benchmarksv.