You may know what marketing is in a nutshell, and you may know what is considered content, but what is content marketing? In simple terms, “Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.” (Mailchimp).

Using content marketing to target existing and potential buyers can be done in every stage of the marketing funnel, but this technique is established to increase the odds of your target audience taking action. By sharing relevant and valuable content, your brand establishes itself as a thought leader and increases brand awareness to your industry. 

Content Marketing For Every Stage

Today, more than ever before, consumers seek out content that dazzles, provides value and is shareable. This separates modern marketing from traditional marketing that is used to “sell the product” such as telemarketing, print advertisements, direct mail and radio commercials. Some of the most popular ways to create content at each stage of the marketing funnel are included in our Content Marketing Examples infographic:

6 Content Marketing Tips

As you can imagine there are an infinite amount of ways you can show up for your target audience through content marketing, but what are some of the best practices? Content marketing is best when done as a way to create value for your potential customers and strengthen relationships with your existing customers. The best way to provide valuable content is by:

• Who are you speaking to? Identify who your target audience is. 

• Where or how will you share your content?

• What is the purpose or goal of your content? How is it serving your audience?

• What aspect of your product or service will you be highlighting to show value to your audience?

• How often will you be publishing your content to show up consistently?

• How will you measure the success of your content marketing efforts?

Content marketing is a great way to attract new customers, be seen seen as a thought leader for your industry and consistently provide value to your target audience.